Guest post by Leland Mallett, Journalism teacher at Legacy High School in Mansfield, Texas.
I teach an elective course. More specifically, I teach journalism which includes advising the student yearbook and newspaper.
My favorite part of the school year is summer in-service when the district hires a presenter to get us all on board with “project-based learning.” Then I have to create a plan or present a group with a “real world” project in my classroom. I used to think they were kidding when they asked me about my plan. The $70,000 yearbook, online newspaper that’s updated daily, and photos and videos from every school event isn’t enough. I realized few people know or understand the importance of a successful high school journalism program.
The Newspaper Association of America did a study which proved high school journalism students perform better on standardized tests, make higher GPAs and earn higher grades their first semester of college than their classmates. So, again, why is a successful high school journalism program important?
Our 320-page, all-color yearbook is a professionally printed book which is the only history document for the school. I realized the truth in this when a former student from Legacy High School played in the World Series. I had The New York Post, New York Times and two other New York publications ask for photos of Noah Syndergaard from his high school days, and we were not only the keepers of those photos but the reason they existed. We had them first.
The newspaper is an online-convergent media site that is updated daily and features stories, videos, photos, infographics, links, research, stats, and interviews. Students work together to keep the site updated each day—a constant deadline—with real stories and content that affect their readership. And it’s viewed by over 2,000 individual IP addresses a week from almost all 50 states. Who else’s homework is viewed that many times?
Writing. Photography. Communication. Ethics. Video. Web design. Videography. Interviewing. Fact gathering. Graphic Design. Marketing: All things learned in a journalism class. All things students will use almost daily in the future.
An Outlet for Core Classes
Writing. Grammar. Stats. Percentages. Sales. Social issues. Politics. Printing Mechanics. Interviewing. Communication. All of these are skills taught in the four core classes that we use weekly in a journalism class. Journalism is the outlet for the “how will we use this in the real world” questions students ask in core classes.
There are over 140 students in the Legacy Student Media program. They all have an issued email account (@therideronline.com, @legacystudentmedia.com or @legacybronco.tv). They all use Google Docs. Most are using WordPress for portfolios and managing the online newspaper’s content. Students are trained in procedures and format constantly throughout the year.
And it’s important to note that teenagers run this work flow. Every step is overseen by an editor or manager and none of them have a high school diploma yet.
Although they prefer to interview for a story over text or email, I force students to do face-to-face interviews. They also must set up appointments with adults they interview. They have to accurately take notes and keep up with a quote book. They have to fact check sources. They have to know how to be a professional. They are learning the value of relationships in communications and are able to discern the appropriate time and place for technology.
What does an employer want from an employee? Analytical thinking. Peer Collaboration. Clear writing. Understanding of deadlines. This is the list of skills journalism teaches through hands-on experience. What about leadership and teamwork? Yep. Journalism is one of the few high school classes that accurately simulates a work environment – because it is one.
Time Management Skills
A story, video or photo gallery doesn’t just happen. Students learn to plan for the project. Not only are my journalism students at the top of their class, they are usuaflly in other extracurricular activities. The JV drill team captain is on yearbook. The backup varsity quarterback is a photo editor. The varsity boys forward on the basketball team is the sports editor. The JV baseball pitcher is a staff photographer. The student body president is our social media director. I could go on and on, but the point is that students in a journalism class have to juggle time and balance responsibilities.
Social Media and Marketing
A few months ago, we sat down and put all the rules we have for our department’s social media accounts on paper and created an in-depth policy, marketing plan, looked at our website’s Google Analytics to see the best time to hit our target audience and then sat down with the district’s communication department to align with their goals and policies. Students are learning how to be social media savvy in the workplace before they are in college. And let’s not forget that social media is one of the biggest job opportunities in the future.
The goal of scholastic journalism is not to create journalists, but rather it is to develop capable employees and engaged citizens. As a high school journalism teacher, I’m proud of those students who follow career journalism’s calling. I have former students working for newspapers, PR firms, social media/marketing firms, ESPN, the Texas Rangers and more.
But regardless if they pursue a career in journalism or communications, I know they will be more informed, more empathetic, well-rounded, strong communicators and more engaged as a result of their time in this elective course.
After not getting into Woodworking class in seventh grade and accidentally taking newspaper instead, Leland Mallett has been working with yearbooks and newspapers ever since. He is the newspaper and yearbook adviser at Legacy High School in Mansfield, Texas. Legacy’s publications have won multiple state and national scholastic journalism awards in the short time the high school has been open. Mallett serves as the Webmaster for the Texas Association of Journalism Educators. Leland was recently named a Distinguished Yearbook Adviser by the Journalism Education Association. In 2015 he won the Texas’ Journalism Adviser of the Year from UIL. He also won the Edith Fox King Texas journalism teacher award in 2010 and the TAJE Trailblazer award in 2013 and was Legacy High School’s Teacher of the year in 2011. This is year 18 of advising student publications for Leland. He loves the art of telling stories in any media.