Book Review: Start With Why

The book by Simon Sinek title “Start With Why” says it all!

This book is divided into five parts. It is most certainly aimed for the business model. The concepts being taught are things that could apply to any level and any occupation. They are lessons that could apply to all.

Part 1: A world that doesn’t start with why

We always start with an assumption, but those can be detrimental to you. You have two choices. One can either motivate through manipulation or inspiration( carrots or sticks). Manipulations lead to transactions not loyalty. With so many competitions out there between businesses and schools to schools, no one can clearly tell why their customers are their customers. If the why is unclear you are on the wrong path.

Part 2: An alternative perspective

This focuses on the Golden circle. The why, the how and the what.  “Knowing our why is not the only way to be successful, but it is the only way to maintain a lasting success and have greater blend of innovation and flexibility”.  It focuses on but decisions that happen and where they originate from- the limbic brain. It all starts with clarity. “You have to know WHY you do WHAT you do. If people don’t buy WHAT you do, they buy WHY you do it, so it follows that if you don’t know WHY you do WHAT you do, how will anyone else?”.

Part 3: Leaders need a following

This section is starting with trust. You need to find people who believe what you  believe. What sets us apart from cavemen is the ability to form cultures. “When motivated by WHY, success just happens”.  People need to feel protected and valued and then they will preform.

Part 4: How to rally those who believe

In this section he talks about how energy excites ,  it charisma inspires and leaves a longer impression. Make sure that other can hear your passion – build a megaphone. Be genuine in what you say. Say it only if you mean it. You will loose trust of your workers if you do not. Don’t forget to listen too. Many times leaders get so caught up in speaking that many great ideas get passed by.

Part 5: The biggest challenge is success

It is important to feel successful just much as it is to get successful.  Be patient. Everything has to start small even the biggest co pansies today started off tiny. The ultimate test is to see if a company can last beyond its founder.

Part 6: Discover why

“If you follow your WHY, then others will follow you”.

Overall it was not one of my favorite summer reads , but definitely a book that should be read at least once.

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